Privacy Policy

Our Privacy Policy

SEED is required to maintain certain personal data about living individuals for the purposes of satisfying operational and legal obligations.

SEED recognises the importance of the correct and lawful treatment of personal data; it maintains confidence in the organisation and provides for successful operations.

SEED is committed to protecting and respecting your privacy and ensures that any personal data is stored and processed fairly and lawfully.

This statement explains why and how we process and store any personal data, how long we keep it for and how we keep it secure.

We will never sell your data, it will always be safely and securely stored, and we respect your rights under the UK General Data Protection Regulations, as tailored by the Data Protection Act 2018.

This statement might change or be updated from time to time. We communicate any changes publicly via our website, social media and, where we have permission, email channels.

If you have any questions about the way in which we store your data or about our privacy practices you can talk to our Data Protection Officer, Andrew Rae, by emailing or write to us at SEED – Eating Disorders Support Services, The Resource Room, SEED, Wilberforce Health Centre, 6 – 10 Story Street, Hull HU1 3SA or call us on 01482 718130.

Status of the Policy

This policy has been approved by the Trustee’s and any breach will be taken seriously and may result in formal action.

Any service user, employee, volunteer or paid sessional worker who considers that the policy has not been followed in respect of personal data about themselves should raise the matter with our Data Protection Officer in the first instance.

Where you believe that your personal data has been processed other than in accordance with the provisions of the UK GDPR and Data Protection Act 2018, or other applicable data protection legislation, you also have the right to complain about this to the Information Commissioner’s Office.

Who we are

SEED is a Voluntary Organisation. We formed in September 2000 in Hull, East Yorkshire, and were known as the Eating Disorder Support Group.

We became a Registered Charity in 2004 (Charity No 1108405). We became known as SEED Eating Disorder Support Services (Support and Empathy for people with Eating Disorders in January 2008).

We are made up of three co – founders, Trustees, Volunteers of SEED, Supporters of SEED and Gemma Oaten (former Emmerdale Actress) is the Manager and Patron of our Charity.

We are a group of ordinary people with first-hand experience of eating disorders, who make a difference to those people whose lives are blighted by this devastating illness.

How we collect information

We collect information about you in the following ways:

  • Information you give us:there are many instances where you directly give us your data. Some examples might include:
    • signing up for an event organised by SEED
    • registering to receive our e-newsletter
    • applying for a paid or volunteer role
    • contacting us to ask for more information about our activities
    • using our support services etc.
  • Information given to us by third parties known to you: there may be occasions where we receive information about you from parents, carers, medical professionals, counsellors etc.
  • Information we get from your use of our website and services:like any organisation, we are able to track personal information when you use our website through ‘cookies’ and other tracking methods.
  • Information from approved third parties that provide services for us:in some circumstances your information is passed to us by approved third parties who are providing services to us, for example:
    • fundraising sites
    • other agencies we are working with to run events
    • business consultants contracted to provide services to us
    • contracted service providers etc.
  • Information available publicly:we may view information which can be found publicly in order to fully understand someone’s interests and inclination to support Beat.

What information we collect/process

We collect, store and use the following kinds of personal information:

  • your name(s);
  • your contact details (including postal address, telephone numbers, e-mail address and, where applicable, your social media identity);
  • your date of birth and/or age;
  • your martial status;
  • your gender;
  • your sexual orientation;
  • your nationality, religious beliefs and ethnicity information where appropriate for monitoring or role application purposes;
  • your communication preferences;
  • details of your interactions or transactions with SEED including when you: contact us; make a donation; use our Support Services; fundraise for us; attend an event; sign a petition or take another campaigning action; volunteer for us; apply for a job; interact with our marketing emails; purchase merchandise; make a Gift Aid declaration or any other interaction you have with SEED.
  • information about our services, events, activities, funding opportunities, and communications which you have used, expressed an interest in or we believe to be of interest to you;
  • information relating to your health (including where you share your personal experiences of eating disorders with us or where you are taking part in a SEED activity and information on your health, either from yourself or your doctor, is required for health and safety or wellbeing protection purposes);
  • Financial information you provide when making a payment such as, your bank details for a Direct Debit or debit/credit card details
  • your relationship to other individuals or organisations where relevant such as, your partner where you wish to receive joint communications, your friends where you are fundraising together, or your employer where you are attending a training course or conference.
  • information about your activities on our website and about the device you use to access these, for instance your IP address and geographical location;
  • if you apply to volunteer, fundraise or work for us, information necessary for us to process these applications and assess your suitability (which may include things like employment status, driving details, previous employment and education experience depending on the context, any membership of professional bodies, your understanding and possible personal experience of eating disorders, any relevant disabilities we need to be aware of, as well as any information disclosed during a DBS Check where the job or role requires the check to be undertaken);
  • information about your philanthropic interests and your capacity and inclination to support SEED where you share this with us or it is publicly available in places such as publications, articles and newspapers, on LinkedIn, property websites or Companies House.
  • where you have made a gift to SEED in your Will, any information regarding your next of kin or executors with whom you wish us to liaise;
  • any other personal information you provide to us.


Certain types of personal information are classified as ‘special category data’ in data protection law because they are more sensitive. The UK GDPR defines special category data as:

  • personal data revealing racial or ethnic origin;
  • personal data revealing political opinions;
  • personal data revealing religious or philosophical beliefs;
  • personal data revealing trade union membership;
  • genetic data;
  • biometric data(where used for identification purposes);
  • data concerning health;
  • data concerning a person’s sex life; and
  • data concerning a person’s sexual orientation.


We collect these types of information about our supporters and service users where there is a clear need to do so, for example when supporting you through our helpline or online support services with your experience of eating disorders or when you are taking part in a fundraising, employment or volunteer activity in order to ensure you can take part safely.

Whenever we collect this type of information, we will make it clear why either at the point of collection or at the earliest practical opportunity and ensure explicit consent is achieved.

Legal Basis for processing

Whenever we hold or collect your personal information, we must have a valid “lawful basis” for doing so as defined in UK data protection law. The lawful bases for processing are set out in Article 6 of the UK GDPR. At least one of these must apply whenever we process your personal data:

(a) Consent: you have given clear consent for us to process your personal data for a specific purpose.

(b) Contract: the processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.

(c) Legal obligation: the processing is necessary for us to comply with the law (not including contractual obligations).

(d) Vital interests: the processing is necessary to protect someone’s life.

(e) Public task: the processing is necessary for us to perform a task in the public interest or for our official functions, and the task or function has a clear basis in law.

(f) Legitimate interests: the processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal data which overrides those legitimate interests.

At times, we ask for your consent to use your personal information in a certain way and will only do so if you agree. Examples of occasions when we rely on consent include when holding sensitive personal information about you. Whenever we use your information for a purpose based on consent, you have the right to withdraw your consent for us to use your information for this purpose at any time (as described in “your personal data rights”).

In certain cases, we collect and use your personal information on the basis of our “legitimate interests” provided our use is reasonable and does not unduly impact on your rights.

We consider our legitimate interests to include all of the day-to-day activities we carry out in our efforts to support sufferers and carers of Eating Disorders and in providing our various services in this area.

Some examples where we rely on legitimate interests are:

  • In the provision of our day-to-day services to our service users
  • Sending direct marketing materials to supporters by post for fundraising purposes;
  • Conducting research, analysis and profiling of our supporters to better understand who they are and to better target our fundraising activity;
  • Measuring how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective;
  • Updating your address using third party sources if you have moved house;
  • Monitoring individuals’ use of our website or apps for technical purposes;
  • Keeping and administering internal records of the people we work with, including service users, supporters, volunteers and researchers;
  • Where you wish to take part in a fundraising activity or event organised by a third party (for example a sponsored run not organised by SEED), sharing your personal information with the third party organiser as necessary so they can administer the event.


When we rely on legitimate interests to process your personal information, we also consider and balance any potential impact this may have on you (both positive and negative) and your rights under data protection law. If we find that our interests are overridden by the impact on you and/or your rights, then we will not process your information in that way. For example, where collection or use of your information would be excessively intrusive unless we are required or permitted to do so by law.

When we use sensitive personal information, we require an additional legal basis to do so under data protection law, so we will either do so on the basis of your explicit consent or another basis available to us (for example if you have made the information manifestly public, we need to process it for employment, your vital interests, or, in rare cases, if it is in the public interest for us to do so).

We will use your personal information where we need to do so to comply with one of our legal or regulatory obligations. For example, in some cases we may need to share your information with regulators such as the Charity Commission, Fundraising Regulator, HMRC or Information Commissioner, or to use information we collect about you for due diligence.

This legal basis applies when it is necessary for us to process your personal information in order to meet our contractual obligations to you to deliver a product, service or action. This includes when you apply for a job or volunteer role with us, purchase a ticket for an event, apply for or pay for a place on a fundraising event, submit a Gift Aid declaration, enquire or confirm your attendance on one of our sessions, enquire or purchase our Educational Toolkit etc..

If we believe there is significant risk to an individual’s life, or the lives of members of the public, we will process the individual(s) personal information on the basis of “vital interests”. For example, if we believe that an individual who has contacted our helpline services is at serious risk of harm we may share their information with the emergency services as detailed in our Safeguarding Policy. 

What we do with the information

SEED offers a confidential Advice Line service which can be contacted by phone, as well as peer support services through online and face-to-face support groups, Buddy Schemes, Therapy sessions, Self Help groups and other consultation services.

All contacts to our support services remain confidential unless we believe someone is at risk of significant harm, as explained in our Safeguarding Policy. Whenever you contact our support services, we will record the details of your communication with us and the support we provide in return (unless you choose to remain anonymous). This helps us to provide you with a higher level of service as you do not need to repeat information each time and are able to receive more personalised, productive support.

All contact with our support services may be recorded for training and monitoring purposes and a record of the information from calls, emails, online groups and message board posts, including sensitive information, will be kept. Information from the use of our support services may also be used in an aggregated, anonymised form to provide business insight into the delivery of SEED’s services and in order to inform our fundraising, campaigning and research priorities.

SEED also uses personal data we have collected about you to make sure the marketing we send you reflects your personal preferences. We may also use your personal data to develop our website and services and measure the effectiveness of our marketing.

We send information via email about eating disorder news, our activities, campaigns, services and fundraising to individuals who have freely given explicit consent for us to do so – typically this consent is given when you sign up to receive our e-newsletter or fill in a form on our website registering for an event or expressing an interest in our activities. We may also send you information about the services or events you have recently signed up to.

We use profiling techniques and segmentation to send you communications which we believe are the most interesting and relevant to you. For example, we may send you targeted communications about events and campaigns relevant to your geographical area, profession or your age group, invite you to support our work through tailored communications based on your interests or previous support or tell you about opportunities to join fundraising events or activities which we think you may be interested in.

We deliver paid for and organic marketing through our social media channels Facebook, Instagram, Twitter and LinkedIn. To support the delivery of Facebook and Instagram marketing we sometimes use remarketing (or retargeting), lookalike and custom audiences. To do this we share your email address with Facebook to enable Facebook to either deliver the relevant content to you or to help define audiences with similar characteristics.

We are committed to fundraising as efficiently and sensitively as possible, always respecting the wishes of our donors, volunteers and fundraisers.

To produce effective, engaging fundraising appeals we use data analysis, segmentation and profiling techniques to target and tailor communications to different supporters. This helps us to use our resources as cost-effectively as possible to enable us to raise funds to help more people affected by eating disorders. If you do not wish to receive solicitation mailings or appeals, you can opt-out of these at any time.

When you have expressed an interest in fundraising for SEED or signed up to take part in a fundraising event we will contact you by email, telephone or post to make sure you have all the support you need to fundraise safely, legally and effectively – whilst enjoying your experience as much as possible.

If you’ve signed up to a fundraising event with a third-party provider (such as the London Marathon etc.) and told the organiser that you wish to fundraise for SEED, we may contact you to make sure you have all the support you need to make your event a success.

We may combine information you have given us about you with publicly available information in order to build a more accurate profile of you. This helps us to tailor communications and send information about our major donor scheme to the most appropriate people. This sort of profiling can include combining information such as your age, previous donations, likely affinity with our cause, property prices where you live, your job, your philanthropic interests, and your estimated wealth, to assess how likely it is that you would be interested in donating to us and the level of donation that you may be able to give. Where it is more efficient to do so, we may ask a trusted third-party provider to conduct this analysis for us. If you do not wish us to use these techniques, you can exercise your right to object to this processing.

If you are preparing to make a significant financial contribution to SEED we will follow the advice of the Fundraising Regulator and conduct due diligence checks to ensure your financial background and reputation are consistent with SEED’s values and Ethical Fundraising Policy.

When you sign up to attend one of our events, support sessions or training courses we use the information you have provided to send you relevant information ahead of time, deliver the event to your needs on the day (including any dietary or access requirements you may have) and to send you post-event communications. Where you have given us permission, we will also contact you about future conferences and events.

How we keep your information safe

We are committed to ensuring our processes and procedures are in line with current data protection regulations. We train staff and volunteers to understand the importance of good data protection practice and recognise the risks of working with personal and sensitive data, and we make sure there are appropriate technical controls in place to protect your personal details.

Non-sensitive data such as your email address and contact details, in some cases, are transmitted to us over the internet, for example when you fill in the ‘contact us’ form on our website. When data is transferred in this way it can never be guaranteed to be 100% secure. As a result, while we make every effort to protect your personal information, we cannot guarantee the security of any information you transmit to us in this way, and you do so at your own risk. Once we have received your information, we store it securely in line with current data protection regulations.

Sharing your data with other organisations

We have never and will never sell or rent your information to third parties for marketing purposes. However, we may share your information with third parties for other purposes as described in this statement. Examples of the partners, suppliers and sub-contractors who may process information on our behalf are:

  • providers of software and systems we use to operate SEED
  • data cleaning service providers who can inform us when the address we have for you is no longer accurate
  • trusted providers who support us with the delivery of our fundraising efforts
  • Facebook for the purpose of remarketing (retargeting) and building types of audience

We will have data processing agreements in place with all third parties as described above to make sure that your information is kept secure, and that they are not able to use it for their own marketing purposes. When working with third parties, we will only share the details necessary for the services they are delivering for us.

If any third party works outside of the European Economic Area (EEA) they may not be subject to the same data protection laws as the UK. In these instances, we will make sure appropriate safeguards are in place and that they provide an adequate level of protection to comply with the UK law.

We may disclose your details to the police, regulatory bodies or legal advisors where we are under a legal or regulatory duty to do so.

How long we store your personal information

We keep your personal information only for as long as we need to for operational or legal reasons. We regularly review how long we keep information and why to ensure we do not retain information longer than necessary. The criteria we use is based on various legal requirements, the purpose of the data, whether there is a legitimate reason for continuing to store it and guidance from relevant regulatory authorities, such as the Information Commissioner’s Office (ICO).

Personal information we no longer need is securely disposed of and/or anonymised so you can no longer be identified from it. If we do store any historical or statistical data, this will be in a manner which complies with data protection regulations.

We do not store payment card data after the transaction has been completed.

Your personal data rights

Under data protection law, you have various rights in respect of the personal information we hold about you. We’ve explained more about these rights below.

If you wish to exercise any of these rights, you can do so by contacting our Data Protection Officer on, writing to us at SEED – Eating Disorders Support Services, The Resource Room, SEED, Wilberforce Health Centre, 6 – 10 Story Street, Hull HU1 3SA or calling us on 01482 718130.

We will respond to all requests within one calendar month, including when additional time is needed due to any complex requests.

Right of access: You have the right to request access to a copy of the personal data we hold about you, along with information on what personal information we use, why we use it, how we collected it, who we share it with, how long we keep it for and if it been used for any automated decision making. This is commonly referred to as a ‘subject access request’. You can make a request to access your data free of charge. Requests can be made verbally or in writing and we will ask you to provide evidence of your identity. We can provide the data electronically or verbally, if requested. In some circumstances we may not be able to disclose all of the information we hold about you. An example of this would be if the information we have about you contains data about other people as it may be not appropriate to disclose this to you without their explicit consent. Another example would be if you are exercising this right on behalf of a child, in this instance we would follow the Information Commissioner’s Office on requests for information about children.

Right to be informed: You have the right to be informed about the way we collect and use your data. This Privacy Statement contains clear and transparent information explaining the purpose for processing personal data, how long we will keep your data and who it will be shared with.

Right to rectification: If you believe the personal data we hold about you is inaccurate or incomplete you can ask us to rectify or complete the data. You can also ask us to check the personal information if you are unsure whether it is up-to-date or not.

Right to erasure: You have the right for your personal data to be erased from our records so long as there is no overriding legitimate reason to process it (i.e. to comply with a legal obligation).

Right to restrict processing: You have the right to limit the way we use your data if you believe your data is inaccurate, or if there is disagreement about whether our use is legitimate or not.

Right to data portability: You can ask us to provide you or a third party with the information you have provided to us in a format so that it can be safely and securely transferred across IT environments.

Right to object: You can object to us processing your personal data if it is for direct marketing purposes, a task carried out in the public interest or in our legitimate interests.

Rights related to automated decision making, including profiling: Automated decision making takes place when a decision is made without any human involvement (i.e. by a computer). We currently do not carry out any automated decision making and have no plans to do so.

Keeping your data up-to-date

We may use information from external sources such as the post office national change of address database and/or the public electoral roll to identify when we think you have changed address so that we can update our records and stay in touch. We only use sources where we are certain that you have been informed of how your information may be shared and used.

This helps us make sure we do not have duplicate records and out of date preferences and means that we can continue to contact you, make you aware of changes to our terms, assist you with information about your donation or update you about the services you are using.

If you subscribe to our e-newsletter, on every email you receive from us there is a link to update your preferences or unsubscribe from these marketing communications.

To update your contact information or opt out of communications from SEED, please email

We really appreciate you letting us know if your contact details change.

Feedback and complaints

We appreciate any opportunity to learn and improve. Please use the contact us form on our website to inform us of any feedback you have about the way we process personal data.

If you are unhappy with how we are using your personal information and would like to make a complaint, please email our Data Protection Officer, Andrew Rae, on, write to us at SEED – Eating Disorders Support Services, The Resource Room, SEED, Wilberforce Health Centre, 6 – 10 Story Street, Hull HU1 3SA or call us on 01482 718130.

You also have the right to lodge a complaint about any use of your information with the Information Commissioners Office (ICO), the UK data protection regulator.

Changes to this statement

This statement may change from time to time. For example, it may be updated to reflect any new legal requirements of the UK General Data Protection Regulation (GDPR), the Data Protection Act 2018 or other relevant data protection legislation that comes into force.

Please continue to check this section of the website periodically in order to keep up to date with any changes in our statement.


Policy Last Updated: 27/06/2022.

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